Cookies, Online Tracking and Direct Marketing
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Cookies, Online Tracking and Direct Marketing Start Comparison
Are there specific requirements for the use of cookies and other online tracking technologies?

Last review date: December 2024

Yes.

On 17 February 2017, the NAIH released cookie guidance. The guidance says that the use of user-input cookies, authentication cookies, user-centric security cookies, multimedia player session cookies, load balancing session cookies, and user interface customization cookies does not require any consent. However, if this cookie consent exemption does not apply to the type of cookie used - such as in connection with the use of third party cookies or tracking cookies - then the website operator must secure the user's voluntary consent to the use of a cookie.

Are there specific requirements related to the use of personal data for direct marketing activities?

Last review date: December 2024

Yes.

Email marketing

  • prior opt-in consent
  • prior existing business relationship (and subject to other requirements) with opt-out consent (applicable only to direct marketing that is not addressed to a natural person)

Telephone marketing

  • prior opt-in consent
  • prior existing business relationship (and subject to other requirements) with opt-out consent (applicable only to direct marketing that is not addressed to a natural person)

SMS/text message marketing

  • prior opt-in consent
  • prior existing business relationship (and subject to other requirements) with opt-out consent (applicable only to direct marketing that is not addressed to a natural person)

Postal marketing

  • prior opt-in consent
  • opt-out or implied consent (subject to compliance with specific requirements)

Online behavioral advertising targeting/ social media targeting/ad personalization marketing

  • prior opt-in consent