Cookies, Online Tracking and Direct Marketing
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Cookies, Online Tracking and Direct Marketing Start Comparison
Are there specific requirements for the use of cookies and other online tracking technologies?

Last review date: 30 December 2024

Yes.

The general data protection rules apply (such as the requirement to obtain the data subject's prior consent and applicable limits on the purpose of processing).

Are there specific requirements related to the use of personal data for direct marketing activities?

Last review date: 30 December 2024

Yes.

    email marketing

☒       prior opt-in consent

    telephone marketing

☒       prior opt-in consent

    SMS/text message marketing

☒       prior opt-in consent

    postal marketing

☒       prior opt-in consent

    online behavioral advertising targeting/social media targeting/ad personalization marketing

☒       prior opt-in consent

NOTE: Personal data can be used to establish certain profiles for promotional, commercial, or advertising purposes or to establish consumption habits when that data appears in documents that are accessible to the public, was supplied by the individuals themselves, or was obtained with their consent. Law N° 18,331 also grants data subjects the right to access these data without charge and to request, at any time, the removal or blocking of personal data that are used for promotional, commercial, or advertising purposes. In addition, the "Do Not Call Registry" within the Communications Services Regulatory Unit ("URSEC") was recently created. The holders or users of telephone numbers who do not wish to be contacted through telecommunications services (such as phone calls, SMS, mobile applications and similar technology platforms; email is excluded) for the purpose of advertising, offers, gifts of goods or services that they had not requested, can register.