Cookies, Online Tracking and Direct Marketing
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Cookies, Online Tracking and Direct Marketing Start Comparison
Are there specific requirements for the use of cookies and other online tracking technologies?

Last review date: 20 January 2025

Yes.

PECR requires consent for use of cookies and similar technologies.

Are there specific requirements related to the use of personal data for direct marketing activities?

Last review date: 20 January 2025

Yes.

☒        email marketing

☒        prior opt-in consent
☒        prior existing business relationship (and subject to other requirements) with opt-out consent

☒        telephone marketing

☒        prior opt-in consent
☒        opt-out or implied consent

        SMS/text message marketing

☒        prior opt-in consent
☒        prior existing business relationship (and subject to other requirements) with opt-out consent

        postal marketing

☒        opt-out or implied consent

        online behavioral advertising targeting//social media targeting/ad personalization marketing

☒        prior opt-in consent
☒        opt-out or implied consent