Cookies, Online Tracking and Direct Marketing
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Are there specific requirements for the use of cookies and other online tracking technologies?

Last review date: 27 December 2024

Yes.

Cookies are regulated by Chapter 9 Section 28 of the Swedish Electronic Communications Act. The provision states that cookies are only allowed to be used if the user of the electronic communication service has been informed of the purpose for the use of cookies and consented to that use.

Are there specific requirements related to the use of personal data for direct marketing activities?

Last review date: 27 December 2024

Yes.

☒   email marketing

☒   prior opt-in consent 

☒   prior existing business relationship (and subject to other requirements) with opt-out consent

☒   telephone marketing

☒   opt-out or implied consent 

☒   SMS/text message marketing

☒   prior opt-in consent 

☒   prior existing business relationship (and subject to other requirements) with opt-out consent

☒   postal marketing

☒   opt-out or implied consent 

☒   online behavioral advertising targeting/social media targeting/ad personalization marketing

☒   prior opt-in consent