Last review date: 31 December 2024

No.

There are currently no published specific laws or regulations that regulate cookies in Saudi Arabia.

Last review date: 31 December 2024

Yes.

☒         email marketing

☒         prior opt-in consent

☒         telephone marketing

☒         prior opt-in consent

☒         SMS/text message marketing

☒         prior opt-in consent

☒         postal marketing

☒         prior opt-in consent

☒         online behavioral advertising targeting//social media targeting/ad personalization marketing

☒         prior opt-in consent

With the exception of informational materials sent by public entities, the controller may not use personal means of communication, including the postal and email addresses of the individual, to send advertising or informational materials, except in accordance with the following:

• The controller must obtain the consent of the recipient.
• The sender of the material provides a clear mechanism that enables the intended recipient to express their desire to stop receiving such materials. This mechanism should be easy, straightforward and at least as easy as the procedures for giving consent to receive them.

The Implementing Regulations also clarify that, when sending marketing materials, the identity of the sending entity shall be clearly stated without any anonymization.

Personal data (with the exclusion of sensitive data) may be processed for marketing purposes if the collection is undertaken from the individual directly and in accordance with the provisions of the PDPL.