Last review date: January 24, 2025

Although there are no binding requirements in this regard, we would note that the PPA issued its recommendations for organizations operating websites/applications (mainly e-commerce businesses). These recommendations advise relevant organizations to make available a privacy policy, which, inter alia, explains what type of data is being collected from users and the purposes for such collection and use of the data. The privacy policy should differentiate between data which the user has knowingly agreed to be collected in advance and data that is collected during the use of the website/application through tracking tools (such as cookies). In relation to the latter, the privacy policy should explain the purposes of collection and whether the website/application allows third parties to use tracking tools/devices and for what purposes.

In addition, In guidelines issued by the PPA with respect to the use of advanced payments applications (see here in Hebrew), the PPA determines that the procedure for requesting consent for the use of cookies that are not essential for the use of advanced means of payment, will be done separately while providing an explanation regarding the consequences of consent to use these type of files, and obtaining active consent in the opt-in model.

Last review date: January 24, 2025

Yes.

☒  email marketing

☒        prior opt-in consent
☒        prior existing business relationship (and subject to other requirements) with opt-out consent

☒  telephone marketing

☒        prior opt-in consent
☒        prior existing business relationship (and subject to other requirements) with opt-out consent

According to the Consumer Protection Law, 1981, Israeli consumers are entitled to register their phone numbers in the national "do not call me" registry which is managed by the Israeli Consumer Protection and Fair Trade Authority. All companies must not directly contact, for marketing purposes, consumers whose numbers are registered in the database by phone (including via electronic means).

☒  SMS/text message marketing

☒        prior opt-in consent
☒        prior existing business relationship (and subject to other requirements) with opt-out consent

☒  postal marketing

☒        opt-out or implied consent
☒        prior existing business relationship (and subject to other requirements) with opt-out consent

☒  online behavioral advertising targeting//social media targeting/ad personalization marketing

☒        opt-out or implied consent ^[1]

[1] To the extent behavioral advertising targeting//social media targeting/ad personalization marketing involves processing of personal data.