Cookies, Online Tracking and Direct Marketing
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Are there specific requirements for the use of cookies and other online tracking technologies?

Last review date: 13 January 2025

Yes.

The use of cookies requires prior consent pursuant to Regulation 5(3) of the e-Privacy Regulations 2011 (S.I. 336/2011). However, prior consent is not required where the cookie is necessary to provide a person with the service they are seeking. The definition of consent under the e-Privacy Regulations is the same as that under the GDPR (Article 4(11)).

In addition, insofar as the use of cookies and other online tracking technologies allow a person to be identified, the general provisions of the GDPR must be complied with, in particular the transparency requirements in Article 12.

Are there specific requirements related to the use of personal data for direct marketing activities?

Last review date: 13 January 2025

Yes.

☒        email marketing

☒        prior opt-in consent
☒        prior existing business relationship (and subject to other requirements) with opt-out consent

☒        telephone marketing

☒        prior opt-in consent
☒        opt-out or implied consent

☒        SMS/text message marketing

☒        prior opt-in consent
☒        prior existing business relationship (and subject to other requirements) with opt-out consent

☒        postal marketing

☒        opt-out or implied consent

☒        online behavioral advertising targeting//social media targeting/ad personalization marketing

☒        prior opt-in consent