Cookies, Online Tracking and Direct Marketing
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Cookies, Online Tracking and Direct Marketing Start Comparison
Are there specific requirements for the use of cookies and other online tracking technologies?

Last review date: January 2025

Yes

Are there specific requirements related to the use of personal data for direct marketing activities?

Last review date: January 2025

Email marketing

   prior opt-in consent
   prior existing business relationship (and subject to other requirements) with opt-out consent

 Telephone marketing

   prior opt-in consent

SMS/text message marketing

   prior opt-in consent

Postal marketing

   prior opt-in consent

Online behavioral advertising targeting/social media targeting/ad personalization marketing

   prior opt-in consent

Note that for telephone, SMS/text message and postal marketing, it’s also necessary to check opt-out registers, and other requirements may apply.