Are there specific requirements for the use of cookies and other online tracking technologies?
Last review date: 23 December 2024
No.
Are there specific requirements related to the use of personal data for direct marketing activities?
Last review date: 23 December 2024
Yes.
- email marketing
- prior opt-in consent
- telephone marketing
- prior opt-in consent
- SMS/text message marketing
- prior opt-in consent
- postal marketing
- prior opt-in consent
- online behavioral advertising targeting//social media targeting/ad personalization marketing
- prior opt-in consent
Direct marketing activities are regulated by the DIFC Data Protection Law (i.e., data subjects must be notified if their data will be used to carry out direct marketing and must be told before it is disclosed to a third party for this purpose. However, consent does not provide the only legitimate legal basis to use data for marketing purposes. The DIFC Authority has also addressed the issue of marketing in guidance issued by the DIFC Authority in January 2019 (updated in July 2020). The guidance is not binding but does provide the DIFC Authority's view on best practice and those activities that should be avoided.