Are there specific requirements for the use of cookies and other online tracking technologies?
Last review date: 28 December 2023
Yes.
The use of tracking and profiling cookies and other online tracking technologies requires prior consent pursuant to Art. 6 lit. a GDPR and Sec. 165 para. 3 of the Austrian Telecommunications Act 2021.
Are there specific requirements related to the use of personal data for direct marketing activities?
Last reviewed: 27 December 2024
Yes.
Email marketing
- prior opt-in consent
- prior existing business relationship (and subject to other requirements) with opt-out consent
Telephone marketing
- prior opt-in consent. Tele-marketers using robocalls or auto-dialers must obtain prior express consent before using such methods in their marketing.
- opt-out or implied consent. The TCPA also requires that opt-out options be provided to persons who receive certain exempted telemarketing calls.
SMS/text message marketing
- prior opt-in consent
- prior existing business relationship (and subject to other requirements) with opt-out consent
Postal marketing
- opt-out or implied consent
Online behavioral advertising targeting/social media targeting/ad personalization marketing
- prior opt-in consent