Global Data and Cyber Handbook

Thailand

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Artificial Intelligence, Profiling and Automated Decision Making
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Are there any restrictions or requirements related to creating profiles of data subjects or utilizing automated decision-making for decisions related to data subjects, including with respect to artificial intelligence?

Last review date: January 2025

No.

If such restrictions or requirements exist, are they subject to any exceptions?

Last review date: January 2025

No.

Has the data privacy regulator issued guidance on data privacy and artificial intelligence, automated decision-making or profiling?

Last review date: January 2025

Yes.

If yes, please provide brief details and a link.

The Operational Guideline re: the Notification of the Purposes and Details of Collection of Personal Data from the Data Subjects under the PDPA recommends that when a data controller collects, uses, or discloses personal data from sources other than direct collection from the data subjects, especially when new technology is involved in processing or disclosing personal data of a large number of persons (e.g., through the use of artificial intelligence), the data controller should conduct a Data Protection Impact Assessment (DPIA).

Has the data privacy regulator taken enforcement action in relation to artificial intelligence, including automated decision-making or profiling?

No enforcement activity to date

Do other (non-personal data or cybersecurity) laws or regulations impose restrictions on use of artificial intelligence, automated decision-making or profiling?

Last review date: January 2025

☒        Draft legislation in progress

If yes, please provide brief details and a link.

Two draft legislations that impose restrictions on the use of artificial intelligence have been introduced in Thailand: (i) the Draft Royal Decree on Business Operations that Use Artificial Intelligence System, which aims to regulate artificial intelligence on a risk-based approach; and (ii) the Draft Act on the Promotion and Support of AI Innovations in Thailand, which aims to promote and provide necessary support for the development of an AI ecosystem through legal mechanisms. However, the Draft Royal Decree and Draft Act are still "draft" laws and may be subject to change.

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