Cookies, Online Tracking and Direct Marketing
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Cookies, Online Tracking and Direct Marketing Start Comparison
Are there specific requirements for the use of cookies and other online tracking technologies?

Last review date: 15 January 2025

No.

Are there specific requirements related to the use of personal data for direct marketing activities?

Last review date: 15 January 2025

Yes.

☒  email marketing

☒  prior opt-in consent

☒  opt-out or implied consent

  telephone marketing

☒  prior opt-in consent

☒  opt-out or implied consent

  SMS/text message marketing

☒  prior opt-in consent

☒  prior existing business relationship (and subject to other requirements) with opt-out consent

  postal marketing

☒  prior opt-in consent

☒  opt-out or implied consent

  online behavioral advertising targeting/social media targeting/ad personalization marketing

☒  prior opt-in consent

Note: Singapore does not cover B2B marketing under the PDPA, and business contact information provided by the individual not solely for personal purposes is not covered by the Data Protection Obligations.