Cookies, Online Tracking and Direct Marketing
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Cookies, Online Tracking and Direct Marketing Start Comparison
Are there specific requirements for the use of cookies and other online tracking technologies?

Last review date: 13 January 2025

No

However, given the broad definition of personal data, data from cookies and tracking technologies can be considered as personal data (if the data can lead to the identification of a specific individual), and hence the requirements under the Data Protection Regulations apply (e.g., the legal basis requirement to process personal data).

Are there specific requirements related to the use of personal data for direct marketing activities?

Last review date: 13 January 2025

Yes

  email marketing

☒  prior opt-in consent

☒  prior existing business relationship (and subject to other requirements) with opt-out consent

  telephone marketing

☒  prior opt-in consent

☒  prior existing business relationship (and subject to other requirements) with opt-out consent

  SMS/text message marketing

☒  prior opt-in consent

☒  prior existing business relationship (and subject to other requirements) with opt-out consent

  postal marketing

☒  prior opt-in consent

☒  prior existing business relationship (and subject to other requirements) with opt-out consent

  online behavioral advertising targeting/social media targeting/ad personalization marketing

☒  prior opt-in consent

☒  prior existing business relationship (and subject to other requirements) with opt-out consent