Are there specific requirements for the use of cookies and other online tracking technologies?
Last review date: 20 December 2024
No
Although there are no specific laws regulating cookies in India, it is advisable to obtain consent before deploying them. Failure to do so may expose entities to potential liability for damages under various laws in India.
Are there specific requirements related to the use of personal data for direct marketing activities?
Last review date: 20 December 2024
Yes
☒ email marketing
☒ opt-out or implied consent
☒ telephone marketing
☒ prior opt-in consent
☒ SMS/text message marketing
☒ prior opt-in consent
☒ postal marketing
☒ prior opt-in consent
☒ online behavioral advertising targeting/social media targeting/ad personalization marketing
☒ opt-out or implied consent