Cookies, Online Tracking and Direct Marketing
Jump to
Cookies, Online Tracking and Direct Marketing Start Comparison
Are there specific requirements for the use of cookies and other online tracking technologies?

Last review date: 13 January 2025

No

No special requirements regarding the use of cookies or similar tracking technologies are statutorily recognized. Therefore, where personal information will be collected or processed via the use of cookies, the general data privacy rules apply.

Are there specific requirements related to the use of personal data for direct marketing activities?

Last review date: 13 January 2025

Yes

Email marketing

  • prior opt-in consent

Telephone marketing

  • prior opt-in consent

SMS/text message marketing

  • prior opt-in consent

Postal marketing

  • prior opt-in consent

Online behavioral advertising targeting/social media targeting/ad personalization marketing

  • prior opt-in consent (especially on mobile apps)