Top 10 Issues to Consider in a Regional Bancassurance Deal
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Top 10 Issues to Consider in a Regional Bancassurance Deal Start Comparison
What are the issues to consider in respect of exclusivity rights in a bancassurance agreement?

Banks will usually request for termination of exclusivity for certain products in certain circumstances, such as when the relevant insurance products cease to become competitive, or the insurer fails to develop the new product within a specific time frame.

What are generally the obligations of an insurer in terms of providing manpower support?

Insurers will generally provide training support and a dedicated team to support the sales and marketing of the bancassurance products. Under some bancassurance arrangements, the insurer may also provide insurance personnel to assist the sale and marketing of the products in the bank’s branches, but this will require HKMA approval which is difficult in practice.

What are the typical rights and provisions in relation to insurer’s right to access the bank’s customer database and also the obligations of an insurer that is in receipt of such information?

The insurer will usually have right to access and use customer data for the purpose of policy administration. The bank will usually remain as the owner of the customer data. The insurer will be required to maintain confidentiality of the data and cannot use it for upselling and cross-selling other insurance products unless with the permission of the bank.

What are the issues to consider in respect of compensation payable by the insurer to the bank and cost of distribution of bancassurance products?

Insurer should decide whether commissions will continue after the expiry or termination of the agreement, and whether other compensation such as marketing allowance or IT allowance should be provided to the bank. Further, for any up-front payment made to the bank, insurer may consider whether there should be any clawback in case the sales targets are missed or early termination of the bancassurance agreement.

What can parties do if the insurer is unable to develop or refuses to develop a bancassurance product or cease offering a bancassurance product?

The insurer will lose exclusivity in respect of such bancassurance product.

What are the possible terms and issues relating to intellectual property that has been jointly developed (JDIP) pursuant to a bancassurance agreement?

This is more a commercial issue. Possible terms are the party proposing the product will have the IP rights and the other party will be restricted from developing similar products for other channels.

What happens to the facilitation fee for the promotional and marketing activities paid by the insurer to the bank in the event of an early termination?

If the fee is paid upfront in a lump sum, insurer may consider clawback provisions so that part of the fees may be refunded in case of early termination or other events.

If the fees are paid by installments, the insurer may not be able to claw back those installments that have been paid. However, this is subject to negotiation between the parties.

A pro-rata refund of the facilitation fee in the event of an early termination may not be fair to the banks as the banks would typically invest and incur more costs and expenses during the initial years of a bancassurance agreement to promote and market and put in place a business structure to supports the objectives of the bancassurance agreement. How can the parties address this issue?

The fees may be paid by installments agreed between the parties.

Can a party ask for an indemnity for any losses, expenses and damages suffered as a result of an act by a bank staff and conversely can a bank to ask for an indemnity or any losses, expenses and damages suffered which is attributed to the other party?

Yes. Indemnity provisions are common in bancassurance agreements. However, there is always a cap to such indemnity and the default party will usually not be responsible for indirect or consequential damages.

What are the issues to consider when forming a bancassurance steering committee?

The issues include: representation from each party, quorum and frequency of meetings, the matters that should be discussed in the steering committee meetings (which should be management matters such as business plan, sales targets, new products, etc.). A mechanism has to be in place for resolution of deadlock situations. Usually, the matters will be escalated to the CEOs, failing which, to arbitration. In addition, a working committee may also be established to deal with the more daily routine matters.