Are there specific requirements for the use of cookies and other online tracking technologies?
Last review date: 31 December 2024
Yes
There is no extensive detail in the PDPL around cookies or other online tracking technologies, but Executive Order No. 48 of 2022 makes clear that a data subject’s consent is not valid if a cookie banner obliges them to provide their consent prior to accessing a website.
Are there specific requirements related to the use of personal data for direct marketing activities?
Last review date: 31 December 2024
Yes
Email marketing
- opt-out or implied consent
Telephone marketing
- opt-out or implied consent
SMS/text message marketing
- opt-out or implied consent
Postal marketing
- opt-out or implied consent
Online behavioral advertising targeting/ social media targeting/ad personalization marketing
- opt-out or implied consent